Journal of Industrial Marketing - Articles List

Volume & Issue: Volume 1, Issue 1, January 2026

Original Article

Metaverse and the Evolution of Brand Identity Concepts: Revisiting Brand-Consumer Relationships in the Virtual World

Pages 1-10

Shilan Davari

Investigating the Effect of Service Quality on Customer Loyalty by Considering the Mediating Role of Perceived Value

Pages 11-24

Sayed Mohammad Moosavijad; Khabat Nesaei; Seyed Mohammad Reza Movahed

The Impact of Gamification on Brand Engagement, Brand Awareness, and Brand Loyalty Case Study of Asiacell in Iraqi Kurdistan

Pages 25-42

Salar Kuhzady; Omed Abdalla Ahmed

Journal of Industrial Marketing

Journal Archive

Volume 1 (2024)