Journal of Industrial Marketing

Journal of Industrial Marketing

Journal Archive

Volume 1 (2024)

Most Visited Articles

Metaverse and the Evolution of Brand Identity Concepts: Revisiting Brand-Consumer Relationships in the Virtual World

Investigating the Effect of Service Quality on Customer Loyalty by Considering the Mediating Role of Perceived Value

The Impact of Gamification on Brand Engagement, Brand Awareness, and Brand Loyalty Case Study of Asiacell in Iraqi Kurdistan

Original Article

Metaverse and the Evolution of Brand Identity Concepts: Revisiting Brand-Consumer Relationships in the Virtual World

Pages 1-10

Shilan Davari

Investigating the Effect of Service Quality on Customer Loyalty by Considering the Mediating Role of Perceived Value

Pages 11-24

Sayed Mohammad Moosavijad; Khabat Nesaei; Seyed Mohammad Reza Movahed

The Impact of Gamification on Brand Engagement, Brand Awareness, and Brand Loyalty Case Study of Asiacell in Iraqi Kurdistan

Pages 25-42

Salar Kuhzady; Omed Abdalla Ahmed

Publication Information

Publisher

University of Kurdistan

Director-in-Charge

Dr. Reza Shafei

Editor-in-Chief

Prof. Asghar Moshabaki

Editorial Board

Prof. Ali Sanayei Prof. Asghar Moshabaki Prof. Jamal Arkat Dr. Mahmoud Shahrokhi Dr. Farhad Vafaie Dr. Reza Shafei Dr. Salar Kuhzady

Frequency

Semiannual

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